Full Stack World · Visakhapatnam · Syllabus
Digital Marketing Essentials
SEO, SEM, content, social — operated end-to-end by AI assistants you control.
// duration
3 months · 3 terms
// tier
Entry · zero-tech friendly
// cohort size
10–18 students
// mode
Vizag + Online
Course description
Modern digital marketing is impossible without LLMs in the loop. Learn how to brief, prompt, evaluate, and ship marketing campaigns where Claude/Codex/Gemini are your interns and you are the strategist.
What you walk out with
- ✓Run a real keyword + content cluster strategy for a live site
- ✓Build an AI content workflow (brief → draft → critique → publish) that runs daily
- ✓Set up a Meta + Google Ads campaign and read its metrics like a strategist, not a button-pusher
Curriculum (30 topics)
Three monthly terms, paced to fit 8–10 hours/week including live sessions.
- 01Introduction to Digital Marketing Essentials5 min
- 02Introduction to Web Analytics9 min
- 03Main Types & Stages in DM6 min
- 04Topic 3: Fundamentals in DM & Topics6 min
- 05Topic 4: About Website Pages & WordPress6 min
- 06Basics of Website Creation and Design5 min
- 07Topic 6 : SEO Fundamentals6 min
- 08About SEO & Types of SEO7 min
- 09Keyword Analysis5 min
- 10Topic 9: On-page SEO5 min
- 11Topic 10: Technical SEO5 min
- 12Topic 11 : Off-page SEO6 min
- 13Introduction to SEM6 min
- 14PPC Basics & Ad Types7 min
- 15Topic 14 : Ad words targeting & bidding7 min
- 16Introduction to SMO7 min
- 17Google Business Profile Creation6 min
- 18Social Media Posts Creation7 min
- 19Topic 18 : Canva & Adobe Photoshop basics6 min
- 20Topic 19 : FB & Insta page creation and hashtags6 min
- 21Topic 20 : Marketing strategies & Audience Targeting6 min
- 22Topic 21 : Landing pages & Newsletters8 min
- 23Email Campaigns & Tools8 min
- 24Crafting Engaging and Impactful Content8 min
- 25Utilizing Different Content Formats7 min
- 26Topic 25: Affiliated Marketing8 min
- 27Optimizing Strategies for Mobile Platforms7 min
- 28Topic 27 : Understanding mobile advertising & app marketing8 min
- 29Topic 29 : About GA-48 min
- 30Topic 30: Implementing Analytics Tools for Insights6 min
Fees · 3-term plan
Total fee
₹30,000
Pay in full at any time.
Or 3 monthly terms
₹10,000× 3
In-house, no bank EMI, no NBFC, no interest, no processing fee.
₹2,500 seat-blocking deposit (non-refundable, counts toward your first term). Limited seats per batch.
Prerequisites
None. Start here even if you've never written a line of code. We assume nothing.
How the cohort runs
- · 2× weekly evening live sessions (~7:30–9:30 IST)
- · 1× Saturday morning trainer-led code-review
- · Plan on 8–10 hours per week including self-study
- · In-person option at the Maddilapalem campus; recordings for missed sessions
- · Cohort Discord stays live for life after graduation
- · Telugu instruction available on demand